Sep 21, 2026

A Young Company, Built for the Long Run

Adorics is a Shenzhen sourcing and trading company working in small inverters, solar lighting and outdoor goods. We compare and test across multiple sources, then price fairly.

photo-1518005020951-eccb494ad742

A Young Company, Built for the Long Run

Adorics is a Shenzhen sourcing and trading company working in small inverters, solar lighting, and outdoor goods. Here is how we work, and what we are trying to build.
I'm Cathy, the founder of Adorics. I studied international trade, and I've been working in it for 13 years. Adorics itself is new. What I want it to become isn't complicated: a company that builds things which stay useful for a long time, and stay useful to the people around us.

Why we're in Shenzhen

Location does a lot of the work in this business. Shenzhen puts factories, engineers, and suppliers within a short drive of each other, and behind them sits one of the most complete supply chains in the world. When a customer asks for something just slightly different from the standard model, that's the difference between a two-week sample and a two-month one.
We also have a chamber of commerce behind us, full of people across different industries who have been tested by time. When we move into a new category, we don't start from zero. We start with someone whose work we already trust.

What we sell now

Small inverters, solar lighting, and outdoor goods, mostly. There is more to come, because there are more possibilities worth opening up. But we would rather grow on purpose than grow fast.

How we choose what we carry

Three habits, and they haven't changed.
We buy from more than one source and compare. Then we test. Price comes after that, and "reasonable" has to run both ways: reasonable for the buyer, and workable for the supplier, the factory, and everyone in between who has to make a living on it.
We also pay attention to products with friction. Things people already need but find annoying, confusing, or awkward to use. Those are worth improving. A usage barrier in a product is usually a design problem, not a customer problem.
We're small, so a short list done properly beats a long list done casually.

Partners we keep

We work with the same suppliers, the same freight forwarders, and the same warehouse, year after year. Switching for a slightly better quote is easy. Building a relationship where problems get solved instead of argued about is not. We'd rather have the second one.
That also describes the customers we want. The ones who come back.

What we actually believe

One of our customers said it better than I can: everyone makes mistakes; as long as we understand each other, there is no problem we can't solve.
That's the company in one line. Respect first. Understand each other, then grow together, with suppliers, colleagues, and customers. Even when something goes wrong. Especially then.
If you're sourcing, building out a product line, or looking for a supplier who will still answer your email in five years, tell us what you need. We'll be straight with you about what we can do and what we can't.




Read next

More from the journal

Keep readers moving through related announcements, stories, and field notes.

No content is available yet.